Daily Marauder

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Mobile media messaging company Zannel will launch an open API program on March 3rd to allow third party developers to create rich media applications, widgets and mashups for the platform. Zannel also expanded its list of export feeds, enabling users to instantly publish mobile video, picture, and text updates to Twitter, Flickr, Facebook, Myspace and Blogger, among others.

People watching TV on their mobile phones are 300% more likely to interact with contextually based ads than the typical direct-response campaign, according to a new study from MobiTV, which offers its 3 million subscribers 50 live TV channels as well as digital-music stations. “This year will see mobile video ads become significant to the small-screen medium, answering many of mobile advertising’s challenges,” said Jack Hallahan, vice president of advertising and brand partnerships at MobiTV. (CED Magazine 2/25)

okia has developed a phone thin and flexible enough that users can literally wrap it around their fingers. The Morph handset is part of the handset maker’s ongoing nanotechnology research group. (The Guardian (London) 2/25)